In the analytics media right now, “customer journeys” are cool and topical, but predictive customer journeys are even more inspiring, because they go well beyond telling you what’s already happened, into the zone of what’s likely for each of your … Read More
Corios helped a vehicle manufacturing client apply predictive algorithms to connected vehicle and service center geofence data to help them pursue fleet uptime of 99%, and to reduce mechanical failures and warranty claims. This was a fascinating application of predictive … Read More
I’ve been actively researching customer behavior in the financial and retail industries for over 30 years now, and what fascinates me the most is determining the leading indicators of future customer choices and interactions. At Corios we call this predictive … Read More
When will a customer take action? How rapidly will they respond to a bank offer for credit, or to a retailer’s offer for a sales promotion? If you don’t know the answers to these questions, you can’t really develop a … Read More
When will a customer take action? How rapidly will they respond to a bank offer for credit, or to a retailer’s offer for a sales promotion? If you don’t know the answers to these questions, you can’t really develop a … Read More
